VETIQ® Serene Calming Ointment

Helps your dogs and puppies relax with


If your dog sometimes feels anxious, this is one for the cupboard!

NEW VETIQ® Serene Calming Rapid Relief is designed for those unexpected events or incidents such as fireworks, thunderstorms or travel that may cause your dog to be anxious suddenly. Our unique patented formula* is scientifically proven, easy to use and provides fast relief within 20 minutes.

The ointment when applied to your pets nose releases a pheromone allowing your dog to relax, calm and settle quickly.


  • Fast acting.
  • Safe & effective.
  • Easy to use.
  • No limit on usage, can be applied as needed.
  • All dogs, all breeds, all ages.
  • Can be used with other calming products in the range.


* Patent Pending



Petrolatum Album, Cetearyl Alcohol, Sodium Lauryl Sulfate, Sodium Cetearyl Sulfate, Cetyl Alcohol, Pheromone.
For further information please look at the back of pack image above


  • Wash hands after use, no need to use gloves.
  • Keep out of reach of children.
  • Ensure fresh drinking water is available.
  • Not for human consumption.
  • Keep out of reach of children.
  • Frequently Asked Questions

    Is Serene Calming ok to use on pregnant / lactating cats or dogs?

    Serene Calming is safe for pregnant or lactating cats or dogs but may taint the milk when the mother is feeding. Just keep an eye on the kittens or puppies and make sure they are feeding okay.

    The pack states for intermittent use only. I understood that there would be no side effects with long term use, has this now changed?

    There are no lasting effects with this products continued use, but from an animal welfare perspective, it is better to give your pet some breaks from the product. It can however be used during prolonged periods where they experience anxiety.

    When applying VETIQ Serene Calming Ointment 50g my dog licked some of the ointment off and ingested it. Is it safe?

    We believe that your dog will not be harmed if they ingest the ointment. We would recommend ensuring you dog has fresh water at all times.

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